I Am Worcester
An initiative born through my letter to the people of Worcester, about the inception of the Breede Valley Partnership. The idea is to not be your skin-tone first, your language first, your religion first or your suburb of origin first – but to first, be a citizen of Worcester. To foster social cohesion and civic pride in the community as a whole. The idea aims to bring a divided town together by changing the collective mindset through “I Am Worcester” Fridays, when the citizens of the town wear this with pride.
Start With the Petunias
This is part of the civic pride movement. The initiative aims to start small for a greater long-term goal of a better urban environment. Start with the small things and as small civic and urban-improvement interventions add up, it creates a big improvement in the urban environment. A town that has no pride in itself cannot hope to reinvent itself and compete favourably with other towns and regions.